One of the biggest questions we get about blogging is: How do I attract readers to my Vet blog?
It’s easier than you might think!
You already have all kinds of relationships with people who’d enjoy your veterinary practice blog, including pet parents, local shelters, pet businesses who may refer you, veterinaire Montreal specialists and other pet-fans. You just need to let them know that it exists.
So without further ado, here are our 8 easy tips for driving a stampede to your veterinary practice blog.
1. Make sure your blog is easy to find from any page on your website.
Make sure that everyone who visits your practice website knows that you have a blog. One easy way to do this is to include your blog in the main navigation of your website, either as a top level item, or under a tab like Resources or Social. To draw even more attention to your blog, consider adding a feature box or button to your website’s home page that says, “Visit our blog.” (Veterinary websites like WebDVM4® make this very easy for you.)
2. Choose topics your readers want to see and use simple language.
You may find the subject of a specific surgery on dogs fascinating, but your readers might be more interested in learning how to remove the smell of skunk from their dogs. Talk to your staff to get an idea of what kind of information pet owners are looking for.
Great blog posts can be created out of frequently asked questions, ailments your clients bring in often, or local events that your readers might want to know about or participate in. People love stories, so telling touching stories from your practice about pets or the day-to-day operations of your staff can also make for excellent blog materials.
Also ensure that whatever topics you decide on, you’re using language that is easy to understand and relatable. Pet owners don’t have the same education and knowledge that you have, so break it down into terms that they recognize and understand. And use casual language. If your blog reads like a medical journal, the only people who are going to want to read it are people with medical degrees.
Topics and tone of voice matter because the quality of your blog can go a long way to attracting readers. If people love your blog, they are more likely to keep coming back for more and to share with other people. On the other hand, if your blog is dry or covers irrelevant topics, new readers might take one look and then never come back.
3. Share each of your blog posts on your social accounts.
Wherever your practice is promoting online, you should be boosting your blog posts. If you’ve made the effort to create informative helpful posts that pet owners will find helpful, they’ll be excited to see and click on those posts in their social news feeds.
4. Make it easy for your readers to share too.
If pet owners enjoy your blog post, why not encourage them to share it with others? Social sharing buttons are icons on your blog posts that allow people to share that post to their social networks by simply clicking on the button. Adding social sharing buttons to your blog posts is a quick way to encourage your followers to share with their social networks – no extra effort required.
5. Create compelling headlines.
Your blog headline is one of the most important parts of your blog. While the content matters too, when it comes to attracting readers, the headline of your blog will make or break the post, because it’s the deciding factor on whether or not people are going to click on and read the blog. So try to take a few extra minutes to craft a blog headline that sparks curiosity or makes readers say, “I want to know that!”
6. Remember to include local SEO.
While we no longer recommend including the name of your town in every blog title (that can get repetitive for your readers), don’t forget about local SEO entirely. You can use your blog, when applicable and relevant, to discuss local events and resources that pet owners in your area have access to. By discussing local topics, and including the name of your area when it’s relevant, you’ll be boosting your website’s local SEO and attracting local readers who are searching the web for pet health information to your blog.
7. Include your latest blog post titles and links in your emails to clients.
Does your practice have an newsletter or an email list? Consider adding your latest blog posts to your newsletter updates. Additionally, when you send a welcome email to new clients, why not mention that you have a practice blog full of helpful pet health information and tips that they should check out? One extra sentence could mean a boost in readership from new clients.
8. Update your blog regularly.
In an ideal world, your practice blog should be updated every week. However, we know that running a practice is hard work, and you might not have time to commit to such a rigorous update schedule. So we encourage you to just update your blog as often as you can, even if that’s only once a month or less.
Regular updates ensure a steady flow of helpful entertaining pet health information and can help keep your practice top-of-mind for local pet parents. Updating also has SEO benefits. The more often your website is updated, the more relevant search engines consider it to be, and a blog is an easy way to make sure you’re updating regularly.