Improving Your Veterinary Blog

One of the biggest questions we get about blogging is: How do I attract readers to my  Vet blog?

It’s easier than you might think!

You already have all kinds of relationships with people who’d enjoy your veterinary practice blog, including pet parents, local shelters, pet businesses who may refer you, veterinaire Montreal   specialists and other pet-fans. You just need to let them know that it exists.

So without further ado, here are our 8 easy tips for driving a stampede to your veterinary practice blog.Untitled design (1)

1. Make sure your blog is easy to find from any page on your website.

Make sure that everyone who visits your practice website knows that you have a blog. One easy way to do this is to include your blog in the main navigation of your website, either as a top level item, or under a tab like Resources or Social. To draw even more attention to your blog, consider adding a feature box or button to your website’s home page that says, “Visit our blog.” (Veterinary websites like WebDVM4® make this very easy for you.)

2. Choose topics your readers want to see and use simple language.

You may find the subject of a specific surgery on dogs fascinating, but your readers might be more interested in learning how to remove the smell of skunk from their dogs. Talk to your staff to get an idea of what kind of information pet owners are looking for.

Great blog posts can be created out of frequently asked questions, ailments your clients bring in often, or local events that your readers might want to know about or participate in. People love stories, so telling touching stories from your practice about pets or the day-to-day operations of your staff can also make for excellent blog materials.

Also ensure that whatever topics you decide on, you’re using language that is easy to understand and relatable. Pet owners don’t have the same education and knowledge that you have, so break it down into terms that they recognize and understand. And use casual language. If your blog reads like a medical journal, the only people who are going to want to read it are people with medical degrees.

Topics and tone of voice matter because the quality of your blog can go a long way to attracting readers. If people love your blog, they are more likely to keep coming back for more and to share with other people. On the other hand, if your blog is dry or covers irrelevant topics, new readers might take one look and then never come back.

3. Share each of your blog posts on your social accounts.

Wherever your practice is promoting online, you should be boosting your blog posts. If you’ve made the effort to create informative helpful posts that pet owners will find helpful, they’ll be excited to see and click on those posts in their social news feeds.

4. Make it easy for your readers to share too.

If pet owners enjoy your blog post, why not encourage them to share it with others? Social sharing buttons are icons on your blog posts that allow people to share that post to their social networks by simply clicking on the button. Adding social sharing buttons to your blog posts is a quick way to encourage your followers to share with their social networks – no extra effort required.

5. Create compelling headlines.

Your blog headline is one of the most important parts of your blog. While the content matters too, when it comes to attracting readers, the headline of your blog will make or break the post, because it’s the deciding factor on whether or not people are going to click on and read the blog. So try to take a few extra minutes to craft a blog headline that sparks curiosity or makes readers say, “I want to know that!”

6. Remember to include local SEO.

While we no longer recommend including the name of your town in every blog title (that can get repetitive for your readers), don’t forget about local SEO entirely. You can use your blog, when applicable and relevant, to discuss local events and resources that pet owners in your area have access to. By discussing local topics, and including the name of your area when it’s relevant, you’ll be boosting your website’s local SEO and attracting local readers who are searching the web for pet health information to your blog.

7. Include your latest blog post titles and links in your emails to clients.

Does your practice have an newsletter or an email list? Consider adding your latest blog posts to your newsletter updates. Additionally, when you send a welcome email to new clients, why not mention that you have a practice blog full of helpful pet health information and tips that they should check out? One extra sentence could mean a boost in readership from new clients.

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8. Update your blog regularly. 

In an ideal world, your practice blog should be updated every week. However, we know that running a practice is hard work, and you might not have time to commit to such a rigorous update schedule. So we encourage you to just update your blog as often as you can, even if that’s only once a month or less.

Regular updates ensure a steady flow of helpful entertaining pet health information and can help keep your practice top-of-mind for local pet parents. Updating also has SEO benefits. The more often your website is updated, the more relevant search engines consider it to be, and a blog is an easy way to make sure you’re updating regularly.

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Tips For Finding A Quality Veterinaire in Montreal

Veterinaires in Montreal Quebec

5 Tips To Choosing The Right Veterinarian in Montreal

With so many Veterinarians in Montreal, choosing the right one can be a daunting task. As a pet owner, you become responsible for his or her nutrition, safety, health and care. But finding a stellar veterinaire Montreal doesn’t just happen by accident. That’s why the team at Horse Perspective wanted to give you some of our best tips to ensure you make the right decision.

Tip 1: Ask Your friends and family

Before looking online and doing your best investigative work, try asking the people closest to you. They may have pets of their own and have went through the process already. They may give you insight depending on the area you live in Montreal, Quebec. So, Get the family together in the living room, share the qualities in a veterinarian that are important to all of you. Make a list of questions and concerns to ask every vet you audition. Lastly, get references from dog rescues, shelter and breeders or other animal owners.

Tip 2: The attitude of the clinic’s staff

After you’ve narrowed down your selection, give the vet clinic’s an audition. We suggest calling them to discover their attitudes, differentiation factors, and personalities. Everyone has their own specifications that they would like their pets doctor to have, so make sure you ask the right questions to find out which possess it.

Tip 3: Quality of Medical Equipment

A good animal hospital will have access to x-ray, blood pressure, ultrasound, dentistry, IV pumps, in-house lab tests, and eye pressure monitoring, as well as a relationship with other specialists. And also inquire about any areas of health care that are specific to your pet. Does the doctor offer those special dog care services?

Tip 4: Mutual Philosophies

Ask the veterinarian about their philosophies. Do they mesh with yours? How does the veterinarian respond to your own question and concerns about canine care? Does this seem like someone with whom you’ll be able to communicate?Observe how the veterinarian interacts with the animals in the clinic. Do they project calm-assertive energy? If possible, introduce the veterinarian to your dog in a casual, friendly manner—long before you go for a visit. Be sure to sense the energy of your dog around the veterinarian to see if he is comfortable around them.

Tip 5: It’s all about the Benjamin’s

Vet bills can be quite expensive because they can accumulate very quickly. Whether you’re there for your pet’s vaccines or emergency X-rays, be sure to “inquire about the costs associated with the procedures, how they expect their payments and if there are financing options, says Dr. P. Having financing payments, in other words, splitting them up, if offered, can be of huge value in helping your pet get the treatment he or she is in need of without requiring you to break the bank.

Tip 6: Convenience of their hours of operation

Hours of operation is a big deal. It is widely recommended to ask about how a vet sees an emergency patient and what their after-hours policies pertaining to emergencies are.  If you picked your vet based on where they are located but are not available when you need them, you will be placing yourself in a situation where you end up having to travel much farther just to reach an open emergency clinic.

Tip 7: Proximity

Having a vet within “arms reach” is essential. If you can walk or take a short drive to see your vet, that’s great. Aside from making visits less of a tedious, your proximity will give you peace of mind knowing that in the case of an emergency, your vet is close. Make sure that the vet also fills in the other requirements on your checklist. After all, it may be worth the extra few minutes in the car for a more skilled vet or a better understanding staff.

Other noteworthy mentions to consider:

  • emergency services
  • pain management
  • surgery and anesthesia
  • radiology services
  • nursing care
  • pet medical records
  • medical library
  • Community Involvement: Does the veterinarian get involved with the community? Do they invite dogs and owners to visit the clinic and staff socially, during times of wellness as we as need?
  • Are they busy: If you’re having trouble finding a seat once you get into the clinic, that alone can be a good sign of what the office has to offer. Don’t be dissuaded by a busy, fast paced and hectic waiting room, suggests Dr. Patterson, “as this can sometimes mean a popular, well-liked and hard-working clinic.” (Check Google, Yelp, RateMd,  and other websites for positive reviews.)

 

Another great school resources for all vet related information is

http://veterinaire-montreal.ca/

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Montreal Veterinarians Where do you start your search

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